The Greatest Showman

Campaign Overview (An Experiential Film Premier):

Digital Cinema Media in conjunction with MaxFactor wanted to put on a special experiential film premier, UK screening of the Greatest Showman, to celebrate MaxFactor’s involvement in the film.

DCM tasked us with creating an immersive theatre experience to amplify the film premier and The Everyman’s invited guests.

We took the film as our inspiration for this experiential film premier and cast a talented troupe of performers capable of surprising and delighting guests before the film. From our very own theatrical ring master who welcomed guests and introduced the film, to a cast of stilt walkers, circus performers and face painters, we really immersed and engaged the guests in the vibe of the film before this experiential film premier of The Greatest Showman.

To add to the VIP nature of the experience we also designed a bespoke food menu which was served to guests.

Through strategic use of theatrical staffing, DCM and MaxFactor were able to truly take over the cinema and amplify the film.

Brand: MaxFactor

Client: Digital Cinema Media

Activity: Experiential Film Premier

Provision: Character staff, performers, costumes, production, food and staffing

The Results:

  • 10 character staff for 1 live day

  • Creation of VIP experience

  • Added value to cinema screening

HAN 2457

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The Greatest Showman

Experiential Film Premier

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Experiential Media Launch

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