Waitrose Summer Food Festivals

Campaign Overview: 

Festival-filled summer days and Waitrose’s seasonal tasting boxes are a food experience set for success! Our team of dedicated Angels showcased, not only the exceptional food on offer, but their skills in food preparation and customer service to match the reputation of the brand to serve up a tasty food experience over 13 days at 4 festival locations throughout Summer 2022. 

The Brief:

Create a team of food hygiene-trained  event staff with hospitality skills and experience to deliver showstopping food to festival goers, demonstrating Waitrose’s high standards.

The Activation:

Throughout Summer 2022 Waitrose hosted food experiences at four festivals to showcase their seasonal food range. Our highly-skilled hospitality Angels jumped into action to provide tasty meal boxes whilst navigating food hygiene protocols and post-covid environments. Our experienced team worked tirelessly over 150 shifts to deliver a truly exceptional experience to consumers with the signature Waitrose commitment to service. 

Over 13 live days, our team prepared hundreds of meal-tasting boxes using 17 of Waitrose’s seasonal products inspired by flavours around the world. They worked long hours with a smile on their faces and utilised their hospitality experience to deliver exceptional food and service.

Brand: Waitrose

Client: We are Collider

Activity: Festival Food Tour – Cooking, Selling & Sampling

Provision: Specialist Event Staff, Training, Logistics, Food Hygiene, First Aid, Equipment, Catering, Camping

The Results:

  • 4 Festivals
  • 150 Shifts
  • 13 Live Days
  • Boosted Brand Awareness

The Aspall Cider Meadow

Immersive Alcohol Activation


Multi-Festival Tour

Villa Maria

Villa Maria

Reese’s Ice Cream

Sampling Activation

Deliveroo’s Demonic Butchery & Pie Emporium

PR Stunt

Tiffany & Co. Ice Rink

Experiential & Sales Event

Blue Moon

Experiential Sampling Campaign

Ardbeg Wee Beastie Tour

PR Stunt & Photoshoot


In-Store Sampling Campaign

London Makes it Possible

PR Stunt

SSE Energisers

Branded venue sponsorship and customer reward scheme

Reese’s DJ Santa Dash

PR Stunt & Live Sampling Activation

The Casper House

Pop-up Showroom & Store

Singha Thai New Year

Immersive Dining Experience

Kraken Screamfest

On-Trade Sampling Campaign

Beats Above The Noise

Retail Activation

The Good Ship Benefit

Immersive Brand Experience

The Greatest Showman

Experiential Film Premier

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