NERDS Candy

Campaign Overview:

To bring the bold, playful world of Nerds to life, HEL’s designed and delivered the ‘Unleash Your Senses’ campaign, a vibrant university tour blending tech and taste. Across 9 campuses in 11 days, students immersed themselves in a multi-sensory experience that captured the spirit of the brand while encouraging real-time social sharing and unforgettable interactions.

The Brief:

Nerds wanted to increase awareness and excitement among Gen Z students with an engaging activation that was both high-impact and shareable. The mission was to create an interactive environment that reflected the brand’s colourful identity, drove sampling at scale, and encouraged social sharing amongst this audience.

The Activation:

HEL’s designed and executed the campaign, managing all aspects of production, logistics, and staffing. The activation featured an interactive booth with real-time responsive screens, engaging Brand Ambassadors, and limited-edition merchandise.

By combining sensory experiences with social sharing, the campaign showcased Nerds’ playful personality, creating lasting connections with students and maximising brand visibility post-event.