HEL’s Angels

Group of Hel's Angels advertising Aperol

We may have evolved from a purely event staffing agency (Hel’s Angels) to offering a more integrated approach, but our Angels remain the heartbeat of our agency.

With more than 20 years of experience in the industry, HEL’s works with over 1,500 ‘Angels’, enabling clients to access hand-picked and highly skilled teams for their events. We pride ourselves on taking a refined approach to event staff, only selecting people who are the right cultural fit and that can communicate on behalf of brands in an engaging and memorable way.

HEL’s Angels are the storytellers, the content creators, and the skilled envoys of a brand’s message, making lasting emotional connections with consumers.

We take the role of a brand ambassador seriously, as our event staff are the human face of the brand. We put time and effort into a thorough search and selection process: skills testing, cultural mapping, brand matching and fit-for-purpose training programmes.

It is now a fact that consumers are looking to buy experiences rather than products. They want stand-alone experiences with multiple layers. The public expect high quality events conducted by people they identify with and brands they care about. Giving people a branded environment, a few free giveaways and a social-media moment no longer suffice.

Human to Human Interactions – HEL’s Angels

As the trust in Institutions continues to decline and the rise in technology continues to grow, the connection to a human becomes even more essential to experiential activity.  Human to human interactions have a unique role in delivering emotional connections, particularly when consumers are looking for individual experiences. Peer to peer connection is key for brands, considering that more than 70% of brand communication still occurs face to face. So rather than traditional staffing roles becoming obsolete, there is even more need for engaging interactions with well-trained event staff.

Hel's Angel handing free samples to couple

Investing in Staffing

Today’s Brand Ambassadors are expected to do a lot. Not only are they required to represent a brand but they also need to be technology and data savvy, culturally connected, content creators and storytellers. However, commoditisation and a race to the bottom on price means that their role has been devalued over the years. As an agency, we have stayed true to our core philosophy of investing in training for our staff, as we believe up-skilled staff are far more of an asset to a brand than simply a ‘body’ handing out a sample.

Group of Hel's Angels with Häagen-Dazs bags

Lasting communication will always happen between humans. Peer to peer connection creates trust for brands and helps to create unique and memorable experiences. We cultivate people-powered activations using highly curated teams of Angels who are authentic, culturally connected, tech and data savvy.



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