We Are HEL’s

We are very excited to announce, that as part of an ambitious expansion plan for our company, we are relaunching as HEL’s – the ‘people powered’ brand engagement and live events agency.


Consolidating a new and evolved direction for the business the focus of HEL’s is to create and deliver immersive events and brand experiences, led by people with the skills to connect with audiences – capitalising on the increasing focus of our brands to deliver ‘real life’ and human experiences.

Our new brand features three distinct but closely aligned business divisions that enable us to upscale and widen our support for clients including:

HEL’s Activations

This new division, under the guidance of our founder Helen Hanson, officially consolidates work already being undertaken for many of the company’s existing clients, with a remit to continue to develop and build the live and immersive event infrastructure with a focus on sensory and human-focused engagement for brands.

Two women at HEL's event for Blue Moon

HEL’s Angels

With over 20 years of experience in the industry, HEL’s Angels remains the heartbeat of the agency. Spearheaded by Managing Partner Kim Levine, HEL’s works with over 1,500 ‘Angels’ enabling clients to access ‘hand-picked’ and highly skilled teams for their events. We pride ourselves on taking a refined approach to event staff, only selecting people who are the right cultural fit and can communicate on behalf of brands in an engaging and memorable way.

HEL's Angels at Aperol event

HEL’s Artists

The Artists division, also overseen by Kim, showcases a comprehensive roster of artists that bring drama and theatre to events in response to the ongoing shift towards experiences that provide total brand immersion for clients. The roster features a breadth of talent from actors and hosts to musicians and performers. In addition, we will be representing supporting talent from make-up artists to videographers.

HEL's Artists painted blue for Bluth's event

Helen explains:

“Our new positioning reflects the fact that we have evolved from being a purely staffing agency to offering a much more integrated approach. We pride ourselves on our ‘people-powered activations’ and we’re delighted to share our new brand and restructured service that will showcase the breadth of our work to the industry.”

For more information please contact: Helen Hanson: helen@wearehels.com



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