Max Factor Presents Oscars Leading Ladies 2018

Hot on the heels of International Women’s Day, Max Factor and Digital Cinema Media’s Everyman Cinema, celebrated the women nominated at this year’s Oscars with an exclusive cinema experience.The event held at Everyman Kings Cross hosted various film screenings and makeup masterclasses throughout the evening. With the emphasis on the new “You X Max Factor” campaign, it offered guests a chance to watch the films nominated for Best Actress in a Leading Role with a complementary drink and the chance to speak to Max Factor make-up artists for advice on their perfect look.

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Our Angels were there to help create a paparazzi style buzz on the red carpet (complete with camera props!) and help guide guests to their screenings and encourage them to take part in the “You X Max Factor” masterclasses. All whist in their finest red carpet looks. 

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The films on view were: Three Billboards Outside Ebbing, Missouri; The Post, Lady Bird, The Shape of Water and I, Tonya. As a company which prides itself on championing women in the work place and beyond, HEL’s are extremely proud to join forces with Max Factor and DCM for this tribute to Leading Ladies.When our founder Helen Hanson started HEL’s 20 years ago, it was at a time when female promotional staff were booked for campaigns based largely on image. At the time, our company’s offering was revolutionary – providing both female and male staff with personality and character who could intelligently deliver brand messages. Much has changed in the industry since then, but our founding principles still hold true when we consider who makes the perfect Angel.

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Our Founder Helen Hanson says: “I am inspired daily by the power and intelligence of the many women I work with. But be it female or male, we celebrate all our Angels for being fabulous humans; engaging, diverse, creative, bright and intelligent.”


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