We love a good whisky here at HEL’s HQ and thankfully quite a few of our talented Angels are partial to a drop of the good stuff too. With this enthusiasm, (our Angels tend to naturally acquire a fantastic broad knowledge, which we refine through further training and mentored campaign placement), our brand ambassadors set off for a whiskey-tasting experience.
A Whiskey Tasting Experience
Whisky continues to explode within the big brand industry and small distilleries are springing up all over. Whilst this is great news for customers and the variety of choices, some may find it intimidating. Finding the right whisky for you is a personal journey and with so much diversity on offer, a little guidance is often welcome. This is where HEL’s in partnership with William Grant & Sons aims to break down these barriers by bringing the whiskey-tasting experience to members of the public.
You will find our hand-picked Angels across the country supplying immersive experiences with samples in the on-trade & retail environment, leading Glenfiddich masterclass workshops and teaching customers the basics of Whisky tasting with a range of Glenfiddich’s drams. As if all that wasn’t exciting enough, you can now learn the history of Glenfiddich and tour around the distillery, delving into the making of the Whisky that has made Glenfiddich world famous, from the comfort of the pub. HEL’s are showcasing Glenfiddich VR, which is a unique experience that allows the guest to immerse themselves in the world of Glenfiddich Whisky through a virtual reality headset.
Do you fancy creating your own Burns Night whisky cocktail to celebrate Scotland’s national poet? Take a look at our favourites from Panda & Sons founder Iain McPherson:
Custard Old-Fashioned
Custard powder infused Glenfiddich Project XX | Demerara Gomme | Orange Bitters
Bobby Burns Slushy
Glenfiddich Project XX | Sweet Vermouth | DOM Benedictine | Gomme
Sonsie Face
Glenfiddich IPA Cask | Apple & Rhubarb Kefir Cider.
