People Behind The… People

Maintaining High Standards

A strong strategic recruitment process is essential to the ongoing development and success of any experiential staffing and marketing company. To run a company where getting the most out of people is key to your success or failure, you need a strong team in place to deliver. Our team at HEL’s HQ not only have to manage our brands and deliver excellence in client service, but they also need to inspire and motivate our army of Angels to perform over and above on projects.

Strategic Recruitment

Our recruitment policy is as stringent for our HQ team as it is for our Angels and we don’t just look at industry knowledge. We look for people with interests and passions which they can bring into the workplace. Creative thinking is key, as is an ‘adapt and overcome’ attitude to problem-solving. We consistently get feedback from our brands that they feel in safe hands with our account management team and we put this down to our specific strategic recruitment process.

360 Approach

When we receive a client brief we make sure we take a 360 approach to our response. We look at the entire campaign, understanding where it sits within the marketplace and teasing out the core objectives and target audience. In this way, we can be sure we are designing a fully-rounded project which delivers for both the consumer and the brand. We also work seamlessly across departments. Our project managers and staff bookers feedback to our in-house talent team on a daily basis, updating them on upcoming projects. The talent team can then create strategic recruitment plans for a specific role or plan geographically where a recruitment push is needed in the near future.

Clear Communication

Communication is at the heart of what we do and the quality of communication is key. We speak to our staff constantly regarding jobs, we engage with them over social media and send them regular newsletters. We also ask for staff feedback after every job in order to understand how the staff performed – rewarding those who have done well and managing any issues for those who might have underperformed. By showing the staff how much we value them by communicating with them properly, this is reflected in the pride they take in the jobs they do for us in the field when our brand ambassadors interact with the public on campaigns.

Career Progression

As with our Angels, we provide ongoing training and mentoring for the We Are HEL’s team. We encourage skill sharing across departments, as we feel peer-to-peer learning is particularly important. We recognise people’s talents and nurture them, encouraging career progression at a pace which suits each individual. Our specifically designed strategic recruitment process helps maintain a consistently high standard across the We Are HEL’s team including event staff, brand ambassadors and account managers & executives. We feel this is the main reason we keep on top of our high standards and why we receive such great feedback from our clients.


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