Madri X Box Park Production

Campaign Overview:

For this event, HEL’s production team created a Spanish-inspired space for Madri’s brand takeover of BoxPark in Shoreditch, as part of their ongoing launch of Madri Beer in the UK. As well as building and managing the event, HEL’s event staff were on hand to greet and serve guests throughout.

The Brief: 

We were tasked with producing and installing an immersive alcohol activation for the Spanish brand, Madri. Keeping a Spanish theme throughout we were asked to incorporate Madris’ famous red door and all of the Madri artwork and branding throughout the venue to create the space.

The Activation

Following on from the success of the Madri takeover of The Oast House in Manchester, we were tasked with transforming the main event space at Boxpark to make it bright, bold, and identifiably Madri.

Executing the client’s designs, the production included installing both new and existing brand assets, consisting of large-scale floor and window graphics, a bespoke Madri X Boxpark neon light, bar and DJ booth rebrands and, of course, the iconic Red Door, which was adapted with the venue in mind. HEL’s brand ambassadors were there on event day to manage and staff the bar.

Brand: Madri

Client: Field Day London

Activity: Pop-up/Branding Installation

Provision: Design, Production & Logistics

The Results: We delivered a fully branded pop-up space at BoxPark Shoreditch

Madri door 1
Long corridor leading to madre beer themed bar at hel's alcohol activation
IMG 0553 1

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