Tiffany & Co. Ice Rink

Campaign Overview:

Stepping into a winter wonderland experiential sales event, shoppers in Central London’s Covent Garden were invited to get into the festive spirit to mark the launch of the new ‘& Love’ scent from Tiffany & Co. We were booked to supply event staff for this magical experience throughout December complete with a giant snow globe, scented skating rink, fake snow and plenty of festive photo opportunities to share on social media.

The Brief:

To build a festive team of Angels to manage the luxurious scented experience in a Tiffany & Co. inspired winter wonderland.

The Activation:

Our experienced team of Christmas Angels combined a sleighful of festive cheer with outstanding customer service to create a seasonal skating experience with a super luxury feel.

The client created themed spaces for the perfect photo opportunity around the wonderland to showcase the brand and our Angels were on hand to encourage consumers to capture the festive moment on social media.

Our dedicated team of brand ambassadors navigated long, cold shifts outdoors to manage the festive skating rink and create a truly memorable experience for our guests at this experiential sales event. Our hard-working team were in charge of managing skating slots, the skate distribution and return area, skate sharpening plus health and safety on the rink – all done with a festive smile!

A shop was set up on site so consumers could sample the new ‘& Love’ perfume for themselves. Our team helped drive sales of the perfume as Christmas gifts, for loved ones or themselves, resulting in us smashing the targets set and doubling our KPIs.

With our vast knowledge of experiential spaces, we could select the best Angels for the luxury brand, oozing with upbeat personality and festive spirit.

Brand: Tiffany & Co.

Client: The Persuaders

Activity: Experiential Sales Event

Provision: Event Staffing & Site Management

The Results:

  • 185k footfall
  • 56.5k interactions
  • 1k perfume bottles sold
  • 73k photo op participants
  • 2.2k skaters
Hels Tiffany Skates Team Angels
Team with skates at Tiffany & Co. event
Two women in front of snowman

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