Reese’s DJ Santa Dash

Campaign Overview (Live Sampling Activation):

Launching over the Christmas period, the DJ Santa Dash was a creative live sampling activation and PR stunt for Reese’s chocolate. Our festive mission? To make sure Reese’s iconic DJ Santa was the only name on Gen Z’s lips at Christmas.

We took care of various moving parts, from the recruitment of a DJ Santa and sourcing Santa’s motorbike and sidecar, to planning locations, wrapping presents, managing cash prizes and event management for photo shoots.

The Brief:

Our job was to deliver our client’s concept. Our brief was to implement a multi-sensory activation, to engage Gen Z audiences and encourage brand participation. We know that what makes Gen Zs tick is the experience. So we made sure we delivered an activation that was an experience to remember.

So, how did we do it? In an ‘anything but ordinary’ way of course…

The Activation:

The DJ Xmas Santa Dash centred around a 5 day activation experience in London, with our very own DJ Santa rocking-up at iconic landmarks…

Obviously, DJ Santa wouldn’t ride a regular sleigh. And this is where the HEL’s magic came in! Our elves pulled out all the stops. They made sure Santa rocked-up in style – on a fully branded Triumph and sidecar, pumping out festive tunes from our Spotify ‘Naughty but Nice’ playlist.

In the spirit of Christmas, DJ Santa arrived with a sack, stuffed with wrapped gifts and Reese’s treats. But that’s not all! Everyone who received a present from DJ Santa’s sack, got the chance to win an extra £100 cash prize!

We also provided a videographer to film DJ Santa around different locations, creating live content for PR and social.

Brand: Reese’s

Client: Field Day London

Activity: PR Stunt & Live Sampling Activation

Provision: Event staff, prop sourcing & event management

The Results:

  • 7K Gifts Delivered

  • 5 Live Days

  • 5 Iconic London Locations

30. Reeses DJ Santa
Reese's DJ santa dash motorbike and side car
DJ santa riding in a reese's motorbike

The Aspall Cider Meadow

Immersive Alcohol Activation


Multi-Festival Tour

Villa Maria

Villa Maria

Reese’s Ice Cream

Sampling Activation

Deliveroo’s Demonic Butchery & Pie Emporium

PR Stunt

Tiffany & Co. Ice Rink

Experiential & Sales Event

Blue Moon

Experiential Sampling Campaign

Ardbeg Wee Beastie Tour

PR Stunt & Photoshoot


In-Store Sampling Campaign

London Makes it Possible

PR Stunt

SSE Energisers

Branded venue sponsorship and customer reward scheme

Reese’s DJ Santa Dash

PR Stunt & Live Sampling Activation

The Casper House

Pop-up Showroom & Store

Singha Thai New Year

Immersive Dining Experience

Kraken Screamfest

On-Trade Sampling Campaign

Beats Above The Noise

Retail Activation

The Good Ship Benefit

Immersive Brand Experience

The Greatest Showman

Experiential Film Premier

Keep Britain Tidy

Experiential Media Launch

Apply to be an Angel

Please attach your CV

Make an Enquiry