Beats Above The Noise

Campaign Overview (Retail Activation):

Over two weeks, our mission was to host a retail activation space where consumers could get above the noise by experiencing the Powerbeats headphones at Westfield Shopping Centre for themselves, guided by our team of knowledgeable brand ambassadors.

The Brief:

We were tasked with building an expert team to manage an experience-led retail activation space for consumers to trial the Powerbeats headphones. Using a team of brand-focused Angels who had a good grasp of technology, we could let the product shine in centre stage, whilst we took care of the tech.

The Activation:

Over 2 weeks, and 56 shifts, our experienced team of Angels hosted an engaging retail activation space for consumers to trial the headphones and noise-cancellation features.

Consumers were given a demonstration by our tech-savvy team, to see how the headphones worked before testing them out for themselves with a range of current music.

Our Angels hosted a seamless tech experience to showcase the brand to its fullest whilst grabbing the target audience’s attention within the branded retail activation space. Consumers were then directed to purchase the product at nearby stores.

Brand: Beats

Client: MKTG

Type of activity:
Retail Activation

Event Staffing – Event Manager and Brand Ambassadors

The Results:

  • 14 Live Days
  • 56 Shifts
  • 2.5K Customer Interactions
Westfield Beats Headphones Testing
Angels speaking to customers at beats event
Power beats headphones at HELs event

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Experiential & Sales Event

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Experiential Sampling Campaign

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Branded venue sponsorship and customer reward scheme

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PR Stunt & Live Sampling Activation

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Immersive Dining Experience

Kraken Screamfest

On-Trade Sampling Campaign

Beats Above The Noise

Retail Activation

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Immersive Brand Experience

The Greatest Showman

Experiential Film Premier

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