Reese’s Ice Cream

Campaign Overview (Sampling Activation):

What’s better than a delicious ice cream on a warm summer’s day? Swapping your traditional flake for a Reese’s Peanut Butter Cup with Brighton’s iconic locations as your backdrop, that’s what! To boost awareness of the product during the summer months, whilst responding to the UK flake shortage, we jumped into action to turn around a tasty branded activation in record time. Our clients even won an award for it!

The Brief: 

We were tasked with turning Reese’s vision into a reality with a colourful and fun branded experience to bring a smile to the streets of Brighton whilst boosting awareness of their signature Peanut Butter Cups! 

The Activation: 

To kick off summer after a long winter of Covid-19 restrictions, our team of Angels delivered a Reese’s Ice Cream experience in the city’s top spots. The client came to us with the concept and design and we set to work creating a fully-branded activation, complete with a fully wrapped ice-cream van, bright & bold uniforms for our event staff and branded cups and napkins. 

We scouted the most photo-worthy locations and planned the logistics to navigate the busy summer streets to optimise footfall and get everyone talking about Reese’s. We handed out 6000 free ice-creams all topped with a Peanut Butter Cup for that extra wow factor. Our team of brand ambassadors created a fun and energetic atmosphere to get people smiling in the sunshine! 

Our Angels captured the day on social media, creating great online engagement and showcasing the brand in all its vibrant glory.

Brand: Reese’s

Client: Field Day London

Activity: Sampling Activation

Provision: Production, Logistics, Event Staffing and Social Media Engagement

The Results:

  • 3 live days

  • 6K samples distributed

  • Social media engagement

Two people with reeses ice creams
Team with Reeses Ice Cream van
Staff handing out ice creams to customers

The Aspall Cider Meadow

Immersive Alcohol Activation


Multi-Festival Tour

Villa Maria

Villa Maria

Reese’s Ice Cream

Sampling Activation

Deliveroo’s Demonic Butchery & Pie Emporium

PR Stunt

Tiffany & Co. Ice Rink

Experiential & Sales Event

Blue Moon

Experiential Sampling Campaign

Ardbeg Wee Beastie Tour

PR Stunt & Photoshoot


In-Store Sampling Campaign

London Makes it Possible

PR Stunt

SSE Energisers

Branded venue sponsorship and customer reward scheme

Reese’s DJ Santa Dash

PR Stunt & Live Sampling Activation

The Casper House

Pop-up Showroom & Store

Singha Thai New Year

Immersive Dining Experience

Kraken Screamfest

On-Trade Sampling Campaign

Beats Above The Noise

Retail Activation

The Good Ship Benefit

Immersive Brand Experience

The Greatest Showman

Experiential Film Premier

Keep Britain Tidy

Experiential Media Launch

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