The Corona Cero Nature Exchange

Campaign Overview: 

Crisp white linen shirts, hazy summer sun and a refreshing Corona Cero in nature – what more could you need? Our team of Angels hosted the event over two days in a lush green garden installation in Spitalfields to capture the essence of Corona Cero, their alcohol-free beer.

Guiding consumers through the space, our dedicated team of brand ambassadors were on hand to help them escape the city grind and have a refreshing natural experience with a 100% natural alternative drink.

The Brief: 

Bring a diverse team together to celebrate Corona Cero, showcasing its laid-back vibe and refreshing taste through an immersive nature-filled experience. 

The Activation:

Our team of Angels acted as brand ambassadors throughout this two day event in Spitalfields to highlight the 100% natural drink Corona Cero. Utilising the beautiful surroundings of a lush garden installation created by the client, our team offered impeccable service and product knowledge whilst retaining the laid-back ambience of the space. 

Consumers picked a soft fizzy drink from a vending machine at the entrance and then made their way through the nature trail to the Corona Cero’s Nature Exchange where they swapped their artificial fizzy drink for a 100% natural alternative on the house. Here they could sit with friends, relax and enjoy the natural space whilst enjoying a break from the city hustle. Our Angels kept a consistent flow of consumers happy with 2800 interactions over two days.