Villa Maria

Experiential Campaign Overview:

Long summer days, crisp cold wine and a hint of the laidback Kiwi lifestyle, the perfect combination for a successful activation! Using our expert knowledge we created two spaces where the Villa Maria range of wines could be showcased to a receptive audience, all within a tight deadline. 

Utilising our connections and knowledge of festivals we were able to secure spots at Kew the Music and Standon Calling, creating wine tasting with originality and style to delight consumers. Our exceptional team of Brand Ambassadors learnt the nuances of the brand and flawlessly delivered this knowledge to drive sales beyond the expectations of the client.

The Brief:

Our last minute mission of this experiential campaign was to create beautiful spaces, with a distinctly Kiwi feel, where guests could sample the expertly-crafted range of Villa Maria wines in a relaxed atmosphere.

The Activation:

Creating not one but two spaces is a hard task with a short deadline, but our insider knowledge gave us an advantage! Building on the brand’s assets and identifying the ideal festivals to target Villa Maria’s key demographic, we sourced inventive tents and materials to create a beautiful space to sip wine in with a distinctly New Zealand feel. 

Over six nights in total our team of dedicated Brand Ambassadors delivered expert insight, excellent customer service and of course perfectly poured wine to our guests. With over 1200 bottles consumed and wine tastings delivered by a trained sommelier, both the consumers and the client were thrilled with the results.

Brand: Villa Maria

Client: Hatch Mansfield

Activity: Experiential Campaign, Sampling & Immersive Pop Up Event Bar 

Provision: Location insight and booking, brokering sponsorship, production, event staff and all logistics

The Results:

  • Kew the Music – 7.5K guests over 6 nights
  • Standon Calling – overall £26K worth of sales
  • 1200+ bottles of wine sold
Two women chatting to barman serving wine
Woman on stage in a tent making macramé
Bar at Villa Maria event

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Villa Maria

Villa Maria

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PR Stunt & Live Sampling Activation

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On-Trade Sampling Campaign

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Immersive Brand Experience

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Experiential Film Premier

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