Jose Cuervo – Nationwide Sampling Campaign

Campaign Overview:

HEL’s team of brand ambassadors set out on a national sampling campaign for our client Proximo Spirits, intending to get people all over the country to try Jose Cuervo tequila interactively and enjoyably. The activation took place in 5 major UK cities over the space of three months

The Brief: 

Jose Cuervo wanted to carry out a campaign highlighting the workability of Tequila in mixed drinks (rather than just as a shot at 2 am) whilst also getting as much liquid to lips as possible on a national scale

The Activation

HEL’s designed and created “The Mixomatico” an interactive vending/plinko machine that allowed members of the public to catch a ping pong ball in a cocktail glass in exchange for a sample of one of three Jose Cuervo mixed cocktails. Alongside this, we created Jose Cuervo jet packs, which dispensed Jose Cuervo cocktails in a roaming capacity.

The machine, together with an expert team of Tequila Bartenders and brand ambassadors (regional and travelling), traversed the country from Brighton to Manchester, handing out samples & merchandise and engaging with the public on how good Jose Cuervo Tequila is in a long drink.

Brand: Jose Cuervo

Client: Proximo Spirits

Activity: Experiential Nationwide Sampling Campaign

Provision: Design, Production, Logistics,
Location Booking, Event Staff,
Event Management, Bar Management
 
The Results:
29,300 interactions,
19,835 Samples
3 different Cocktails
9 Live days
5 Different cities
60 shifts

People queuing up for tequila outside with sampling stand
HEL' Event staff all dressed in dark blue and posing with bottles of Tequila. In front of a brightly coloured bar
People engaging with street marketeers about tequila

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