NERDS Candy

The Brief:

HEL’s designed and executed the ‘Unleash Your Senses’ campaign for Nerds, managing all aspects of production, logistics, and staffing.

The activation featured an interactive booth with real-time responsive screens, engaging Brand Ambassadors, and limited-edition merchandise.

By combining sensory experiences with social sharing, the campaign showcased Nerds’ playful personality, creating lasting connections with students and maximising brand visibility post-event.

The Results:

Held across 9 universities over 11 days, we distributed 91,000 samples, engaged 79,000 students, and garnered 63,000+ TikTok views.