Lindt

Campaign Overview:

To mark the grand opening of chocolate pioneer Lindt’s flagship store in the heart of Piccadilly Circus, HEL’s were entrusted with delivering 2 high-profile events, transforming the launch into a standout success.

The Brief: 

We were tasked with creating a premium, immersive atmosphere that brought Lindt’s luxurious brand world to life. To achieve this, we designed and executed bespoke set elements including a branded balloon arch and podium, crafted signature cocktails and canapés served by our exceptional Angels, and managed the entire production under the expert eye of our Event Manager. We also sourced a professional photographer and provided tailored printing services.

The Activation: 

The atmosphere at both events was meticulously curated: the first welcoming 60 guest influencers for an exclusive preview, and the second featuring Roger Federer, who officially opened the store, ribbon cutting and meeting fans upon our elegant podium. Both events were accompanied by our chocolate-inspired playlist. We’re incredibly proud of the immersive environment we created, where every detail was carefully considered to reflect the brand’s luxury and charm.

Brand: Lindt

Client: Wonderland Comms

Activity: Flagship Launch

Provision: Production & Design, Bespoke canapés & cocktails, Event staff

The Results:
2 high-profile events

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The Aspall Cider Meadow

Immersive Alcohol Activation

Waitrose

Multi-Festival Tour

Villa Maria

Villa Maria

Reese’s Ice Cream

Sampling Activation

Deliveroo’s Demonic Butchery & Pie Emporium

PR Stunt

Tiffany & Co. Ice Rink

Experiential & Sales Event

Blue Moon

Experiential Sampling Campaign

Ardbeg Wee Beastie Tour

PR Stunt & Photoshoot

Seedlip

In-Store Sampling Campaign

London Makes it Possible

PR Stunt

SSE Energisers

Branded venue sponsorship and customer reward scheme

Reese’s DJ Santa Dash

PR Stunt & Live Sampling Activation

The Casper House

Pop-up Showroom & Store

Singha Thai New Year

Immersive Dining Experience

Kraken Screamfest

On-Trade Sampling Campaign

Beats Above The Noise

Retail Activation

The Good Ship Benefit

Immersive Brand Experience

The Greatest Showman

Experiential Film Premier

Keep Britain Tidy

Experiential Media Launch
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