Plenish Pop-up Cafe & Pilates

Campaign Overview:

The campaign, ‘Free the latte’, was launched by Plenish to promote their brand new barista range of plant-based drinks.

The objective was to demonstrate the use of their new ‘barista range’ of plant-based milk alternatives in making coffee while promoting a fit and healthy lifestyle.

Plenish was expanding on its already thriving wellness, juice and lifestyle drinks range. This was to be their long-awaited launch into the milk alternative market.

They wanted to combine their ‘healthy’ coffees with exercise. Hence, ‘Lattes With Pilates,’ – The cafe with Pilates classes included

The Brief: 

Plenish tasked us with sourcing a location for the ‘pilates cafe’ taking into consideration logistics with regards to the build and also for the maximum footfall and exposure.

We were asked to plan, design and build the cafe to fit with the vibe and ethos of the Plenish brand. Also, supply staff and facilitate the activation across the 2 days.

The Activation

We acquired an event space in Shoreditch and, with a short lead time, we designed and built a cafe and exercise space to create The Plenish Cafe. The tagline was, of course, ‘Lattes With Pilates.’

People were encouraged to come in off the street to have a free coffee (using the Plenish plant-based barista range) and participate in pre-booked pilates sessions at the back of the cafe in the exercise space.
We had an award-winning barista on hand to whip up coffees, matcha lattes and hot chocolate. HEL’s brand ambassadors were on hand to serve customers, discuss the advantages of using plant-based alternatives, and promote the Plenish brand.